Yes, advertisements work (sort of)

If you weren't already excited football season is here ...

If you watched any football this weekend -- and the NFL weekend is from Thursday-Monday -- you probably saw this ad several times. It's an ad by Nike, which is known for ground-breaking advertising (didn't we all want to "be like Mike?"). While most commercials are lame -- example, anything from Suddenlink -- there are a few that stand out from the rest. I first started really noticing commercials the day the 49ers trounced the Chargers in the Super Bowl. If you'll remember, the Budweiser frogs debuted that year. Boy, that ad sure worked. Did I start drinking Budweiser? No. I hate the stuff. There's something in it, I think, that worsens hangovers! But, it worked in that here I am 13 years later talking about that ad. The same for some of the better Pepsi ads. I don't specifically buy Pepsi products; I buy, honestly, whatever's cheaper on the soda isle. Very rarely, actually, are my purchasing choices affected by by advertising. However, it changes other things ... things perhaps more important to those companies. Here I am talking about Budweiser, Pepsi and Nike. They're companies I think about, even though I don't drink or wear their products (I wear Adidas shoes). So, in terms of that, the commercials work. What do I get out of this specific Nike ad? Um, It rocks ... and gets me jacked up for football season and/or any physical activity in my near future. The song -- from The Last of the Mohicans -- might even make it into my workout mix. Hell, I might even watch the movie again in the next week or two.